Amelia Bloomer was the first woman to own, operate and edit a newspaper for women. She was from Seneca Falls, New York who worked against social injustice and inequality imposed upon women of her time. She decided to begin her own newspaper called The Lily: A Ladies Journal Devoted to Temperance and Literature. The newspaper initially focused on self-discipline, but with the guidance of Elizabeth Cady Stanton (a well known women's suffrage activist) the focus soon began to aim towards women's rights and equality. The paper included receipts, moralist tracts, suffrage information, marriage law reform, higher education for women and even promoted a new form of fashion that allowed a less restrictive dress known as The Bloomer Costume. The paper ran from 1849-1853, but even after the newspaper stopped being published, Amelia's activism continued. She continued to write for periodicals and was often found leading suffrage campaigns in Nebraska and Iowa and even served as president of the Iowa Woman Suffrage Association from 1871-1873.