For all the women who would like a dose of "you're not good enough" medicine, Reebok has just the shoe for you! Hooray!



So I was reading Elle Magazine today when I stumbled upon this advertisement and decided to take a picture of it for all the readers. Can you believe it? A new "easy tone" shoe for your booty? First of all, I hardly think it will work. 2nd of all, I hope Reebok goes back to focusing on shoes instead of targeting poor women who are already insecure as it is due to everyday media! Objectifying a woman's body is no bueno.




"Discover up to 28% percent more of a work out for your butt, up to 11% more for your hamstring and calves, so 88% of men will be speechless, and 76% of women jealous." This is so amusing to me! I love (not really) how Reebok specifically sends the message that men will be in awe of you if you look toned. Frankly, this commercial really paints the reality women face with hypersexualization. It's really sad actually to see so many women buy into this, including me at one point in my life. Notice the 88% number the commercial throws in there too! When media tells you that 88% of men will adore you ONLY after you look hot, it's no wonder so many women out there attach their self-worth to their bodies...

As a woman who would invest in athletic shoes and loves exercising, I hope my opinion counts when I say that Reebok should rethink their advertising campaign. Although I understand that without the sexy panning and close ups of women butts, Reebok's easy tone shoe would appear rather dull, I really don't think there is any justification for the further promotion of women objectification. Sure, sex, sex sex & more sex is what sells but at what price? A woman's respect.

Yes. I know that Reebok's advertisements isn't the sole reason why the world now judge and define women by their sex appeal and appearance. Yes I know that one Reebok advertisement won't change society, BUT I think it's important to point out that these advertisements really take away the importance of other things that define a woman, such as a powerful mind. If we continue to encourage the idea that the most important thing for a women is to tone her butt and be hot, then men will surely continue to treat us as mere toys and young girls will only strive to be just that. After all, why bother being more than sexy when that's where all your value lies?

I love being sexy. I love exercising. I'm all for looking beautiful. However we must not neglect attributes such as brains, wit, independence and confidence! I am positive that there are endless ways to portray women in an empowering and truly sexy way. For this reason, I strongly urge readers to NOT give into these appealing athletic shoes-- even if your favorite color is pink! :)